Birds Eye tops the Adwatch chart
Marketing's unique weekly analysis of ad recall in association with TNS.
View ArticlePatience the key as car marketers look to ignite the industry's electric dream
With sales of electric vehicles continuing to stall, Alex Brownsell explores what brands should do to win over sceptical UK consumers.
View ArticleSmartphones now dominate teens' internet usage, says report
One in four teenagers are "cell-mostly" internet users, who say they mostly go online using their phone, challenging marketers' assumption that the mobile is consumers' "second screen".
View ArticleTesco Price Promise under investigation as Sainsbury's and Morrisons complain
Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.
View ArticleWhy the cold war over 'copycat' branding may be set to heat up
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
View ArticleTop ten ads of the week
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
View ArticleTop ten ads of the week
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
View ArticleUnder the spotlight: Sheila Mitchell, marketing director, Public Health England
Public Health England, the newly-created executive body of the Department of Health (DH), has released its first marketing strategy.
View ArticleGallaher Tobacco anti-plain packaging ad banned by watchdog
Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising...
View ArticleDove's campaign for real beauty returns after two-year gap
Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".
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